Human becomes hu Open Air
hu Open Air has been established, the new brand that characterises and recounts Human Company's current ecosystem of open-air facilities in a new way, which today consists of seven villages (six in Italy between Tuscany, Veneto and Lazio and one in Luxembourg) and three campsites in town, the urban campsites on the outskirts of
Florence, Rome and Venice.
The new brand came from a process of synthesis, Human turns into hu (read as "you"), which aims to bring the person in his or her essence to the centre of the open- air universe. The Human Company Group is therefore concentrating on what lies at the heart of its business: open-air hospitality with proposals tailored to the individual, to give even greater value to guests and more strength to its portfolio of destinations, enriching them with experiences and services capable of responding to new needs and giving value to the time of those who choose the Group's establishments for a personalised holiday experience to be lived inside and outside the sites.
From the Veneto to Lazio, via the coasts and hills of Tuscany, to the heart of Italy's most beautiful art cities and the heart of Europe: the universe of hu Open Air is not a simple destination, but rather many destinations characterised by the care and attention that has always characterised our welcome, with special attention given to the territory and the environment, as well as our guests' time there.