In recent years the open-air tourism sector has recorded a constant increase in demand. With almost 4.3 million tourists in 2018 (amounting to 6% of the total recorded in the open-air properties in Italy), Human Company has established itself as leader in the open-air accommodation sector in Italy. Economic, environmental and social sustainability: these are the driving factors that inspire more and more tourists to choose an open-air residence and the convenience of properties located close to city centers which make it easy to visit the country’s artistic wonders. From a natural point of view, the open-air tourism formula is synonymous with a sustainable, low-environmental impact holiday that promotes non-overbuilding in territories where the properties are located. The open-air tourism formula favors the development of zero impact buildings and accommodations, reforestation to protect green areas, cycle paths and botanical trails and sports activities set in nature.
In particular, Human Company’s Camping in Town Sites in Florence, Rome and Venice offer an alternative accommodation option to the hotel, with appropriate services and an environment more suited to socialize, all just a few kilometers from the historic city centers. These properties promote decongestion from high occupation, as indicated in the new Strategic Tourism Plan 2017-2022, developed by the Permanent Committee for Tourism Promotion with the coordination of the Directorate General for Tourism of the Ministry of Cultural Heritage and Activities and Tourism - MiBACT.