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Il Mercato Centrale


The Mercato Centrale is an idea that becomes a place, a point of reference for those who love, live, and choose food. The project was born in 2014 from an original idea by Umberto Montano, entrepreneur of food industry, and the experience of the Human Company group, co-founders of the project.

For the first time, Mercato Centrale becomes reality in Florence, in one of the city's most significant and vibrant locations: the first floor of the historic covered market of San Lorenzo. This opening was followed by the ones at Roma Termini Station and in Turin, inside the Palatine Centre located at Porta Palazzo in Piazza della Repubblica and since September 2021, there has also been a location within Milan Central Station. These locations, long abandoned, have been revived thanks to redevelopment projects that aim to enhance the urban areas involved.

In the Food & Beverage industry, Mercato Centrale has introduced a new way of talking about food, making simplicity its strength. It is a strong idea that comes to life in an innovative format, bringing artisans and their expertise back to the forefront, in an ideal square. It is not just a place to eat and shop, but a hub of aggregation where food and culture intertwine seamlessly. This is made possible through an overflowing calendar of events open to all, as well as impactful and high-visibility projects. The historical function of the market as a destination, a meeting place, and a discovery hub is rediscovered, open to the city in constant dialogue with the urban fabric.

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