Our Brands

The Human Company offer is based on fundamental values ​​such as innovation, quality, sustainability, familiarity and relevance of the territory. You can find all these values in our villages or hostels, city campsites or chic country resorts

Core Values

Our values

Innovation, quality, sustainability, familiarity, and local connection: these are the pillars underlying Human Company's accommodation offering. The Group, Italy's leader in the open-air tourism segment today, has always believed in a constant search for innovation and excellence; first of all, through continuous listening to the guests' experience; secondly, through the careful analysis of trends and future prospects of the sector, as a way to ensure high-quality standards in a continuous dialogue with the territory hosting the facilities.
Intertwining these values, a holiday in Human Company's facilities – from outdoor to latest generation hostels – turns into an authentic travel experience, open to all, sustainable, informal yet stylish. Human Company's facilities stand in spectacular Italian and European settings, among unspoiled landscapes and the artistic heritage of historic city centres, offering relaxing and multi-sensory activities. These are true 360° experiences, unique and personalised, stays designed for a broad range of visitors with an excellent quality/price ratio.

For the Group, market expansion means continuing to promote vertical and horizontal business development, without ever losing sight of sustainability.

The sustainability of projects that contribute to the conservation of the environment, through, for example: the policy of Greeny mobile homes made with cork, wood panels and corten; the support of zero-mile businesses, especially food-related, with a constant search for local suppliers and raw materials; the policy of constant reduction of overbuilding.

Since the acquisition of Norcenni Girasole in 1982, the Cardini Vannucchi family has invested time and energy in making their guests feel a little like they are at home.

Today, our villages feature pools and lagoons, entertainment for all ages, quality restaurants and outings all over Italy. Travellers feel pampered and their children do too, thanks to a relaxed atmosphere full of games and attractions designed for them.

To discover, to love, to live year after year, from generation to generation.

Human Company's facilities stand in spectacular Italian and European settings, among unspoiled landscapes and the artistic heritage of historic city centres, offering relaxing and multi-sensory activities. In these places, cooking has become art and tradition, but also contemporary taste and sociability.

Also thanks to the direct experience in catering with the Central Market, the local connection becomes paramount: from the procurement of raw materials and ingredients for restaurants and markets to the wonderful landscapes to be explored around the facilities.

Quality permeates the entire Human Company's universe, especially when it comes to services and comfort.

Human Company's open-air facilities are arranged as small towns, with all the services each and every client might need: restaurants and bars, markets and shops, equipped sports areas, activities and spaces dedicated to children, entertainment, outings and water parks.

Likewise, Plus facilities offer exclusive, high-level services, at the right price: indoor or outdoor pools, saunas and Turkish baths, small gyms, quality restaurants and private services in the different types of rooms.

To meet the needs of a changing market and its ever more discerning customers, the group's development has always been driven by innovation.

A steady focus on customers and a vision consistently projected towards the future: this formula has drawn a path of constant renewal, allowing the introduction of annual improvements and the realisation of ambitious and tourism-oriented projects of the future.