Creativity and planning by Almagreal
In a still uncertain and difficult situation for the travel industry, Human Company, is launching its new Lovespitality corporate campaign in print and digital media. The aim of the campaign is to strengthen its brand awareness and positioning and to transmit a positive message for the relaunch of tourism in Italy, which finds a valid alternative for safe, high-quality holidays made in Italy holidays in the open-air formula.
Creativity and planning are by the Florentine agency Almagreal. Besides the main daily and financial newspapers and weeklies, lifestyle magazines and national tourism monthlies, the campaign will also focus on a massive digital campaign on the Group's social networks, also designed by Almagreal.
The concept begins from the feature that has always distinguished Human Company: love for its guests, for the region and its enhancement and for the beauty of our country. Hence the title: a neologism that becomes a declaration of intent and identity, enclosing and synthesising the uniqueness and peculiarity of Human Company in a simple and effective way: lovespitality, a style of open-air hospitality that communicates a warm reception, security and care.
These words are accompanied by suggestive, evocative visuals in which silhouettes of human faces embrace the story and the desire associated with the Human Company locations, exuding a sense of warmth and love. The illustrations by the young, talented illustrator Giulia Pastorino bring to life soft, fluid scenarios in which people move with delicacy and lightness, experiencing serenity and genuine moments of the life to be lived in Human Company facilities.
