The video clip of the song “I Love Summer” is available online from today, written by Carolina and the new signature song of the hu openair sites
hu open air - the Human Company brand that tells the story of the ecosystem of its eleven open-air sites in Italy and Europe - is proud to announce a collaboration with Sony Music Entertainment Italy and in particular with Carolina Benvenga, an Italian presenter, singer-songwriter, and well-known TV personality, much loved by children and parents. She has been chosen for her ability to combine entertainment and awareness, addressing issues of great importance, such as those concerning the environment, in a light-hearted manner. The core of the partnership is the unreleased track “I Love Summer”, performed by Carolina and written together with her partner Riccardo Scirè. It was created exclusively as a new signature song of the hu open-air sites, and will accompany all the entertainment and fun activities in the villages, from the miniclubs to the evening shows.
The song tells the story of the carefree nature of outdoor holidays, amidst nature, adventure, friendship and lots of laughter, and includes a reference to the brand's official mascot, Huppi, recently introduced by hu open air and already welcomed with great enthusiasm by the younger guests. “I Love Summer” is also accompanied by an official video, which is available online from today and has already been shown in the last few days by a spoiler on Carolina's TikTok profile ( https://vm.tiktok.com/ZNdDgjHCs/), filmed partly inside the hu Norcenni Girasole village in Figline e Incisa Valdarno (FI), one of the open-air sites of the Human Company group located at the gateway to Chianti, the perfect setting to convey the song's summery and joyful atmosphere.
Carolina also presented the song recently during a special event at one of the Group's largest and most representative sites, the hu Park Albatros village. For the occasion, she held a live and completely free show that was intended not simply as entertainment for guests at the village, but as a way of connecting with the local community, offering everyone a moment of music, fun and sharing. This initiative is part of a broader partnership between hu openair and Sony Music Entertainment Italy, based on the sharing of common values, visions and goals. It was created to develop holistic, long-lasting guest entertainment programmes aimed at enhancing and enriching the holiday experience in the villages hu openair villages. Thanks to original musical content and entertainment activities specifically designed for families, the two companies intend to offer moments of sharing and entertainment that can bring different generations together and create precious memories for the whole family.
"We are very happy with this collaboration that fits perfectly into the evolutionary path of hu openair, which aims to strengthen an ever more distinctive identity, in which music also plays a key role. With the first original hu openair theme song, we want to accompany the moments experienced by our guests on holiday, so they will remember them even after many years. We are grateful to Sony Music Entertainment Italy and Carolina Benvenga, two ideal partners who have cleverly transformed the identity of hu into an engaging musical project. They have done so using a language with which families are familiar and which is designed to create increasingly long-lasting bonds with the brand", says Valentina Fioravanti, Chief Marketing Officer of Human Company .